Sorry @TheWildHorse, I got delayed in posting this…
Sentinelrv: Cybnate or anyone that didn’t see already, our web designer is asking us an important question here: http://www.peercointalk.org/index.php?topic=2946.msg27987#msg27987
Sentinelrv: “Do you want the frontpage to cater to people with no crypto experience, or to people that already know bitcoin and such?”
river333: I was going to reply but I’m not sure. Looking at other cryptos’ websites, they are mostly aimed at people without crypto experience. But at the same time I think it makes sense to try and integrate Peercoin into the Bitcoin ecosystem instead of trying to create our own from scratch.
Cybnate: it is a fundamental question, ideally he is right, the question is whether the timing is right to do so
Chronos: I think it should target non-bitcoiners.
Cybnate: I think target group is more crypto educated people at the moment, but we shouldn’t leave beginners in the dark. Not sure what is the right balance
Cybnate: We need them both
Chronos: posted in the thread. I agree with Cybnate
Cybnate: Maybe we should invest in a separate starting page for beginners and link to that from homepage
river333: I don’'t think we can compete with Bitcoin. We should work on getting Bitcoiners to see Peercoin as they see Namecoin, as a complementary rather than alternative
Sentinelrv: Our marketing video in production is currently geared more toward the person that already has experience with cryptos.
Sentinelrv: They’re the people we need to convince about proof-of-stake.
Sentinelrv: Does anyone else feel it would be easier converting people already in cryptos, rather than people who don’t know anything about it?
Chronos: yes. Anyone who is not in crypto, if you talked about Peercoin, would first ask, “but what about Bitcoin?”
Sentinelrv: Yes, because we’re not important yet. Why would they want to use us?
Sentinelrv: People already in Bitcoin can be convinced that proof-of-work isn’t sustainable long-term. Pillow is a great example of that.
Sentinelrv: If we mainly focus on these people, I think we can covert a lot of them to our side.
Sentinelrv: Maybe we should make the front page like 75% crypto people and 25% beginner.
Sentinelrv: Then in the future as we get more popular we start to focus more on attracting people outside the crypto scene.
Sentinelrv: Like Bitcoin currently is.
river333: Yeah I doubt anyone stumbles across Peercoin without going through Bitcoin first
Cybnate: I did never owned Bitcoin, only to exchange to PPC in early days.
river333: well actually Peercoin was the first crypto I ever owned
river333: but I first researched Bitcoin
Cybnate: But that’s because they have more generic information available and better marketing
Cybnate: and they are on top of charts
Cybnate: if Peercoin was on top of chart and had all the information, then you would have different focus
Sentinelrv: Converting Bitcoiners first is a great way to build our community with a lot of new supporters. Then once Peercoin gets to a serious enough level, our large community (By then) will be able to work on attracting the non-crypto people.
river333: but we’re not at top of charts. At the consumer level, there’s no reason to use Peercoin over Bitcoin. There’s actually lots of reasons not to use it at the moment
Sentinelrv: I think we’ll have a hard time if we try to market to non-crypto people right now. Our community isn’t a large enough force yet to tackle that.
Sentinelrv: At least that’s what I think.
Cybnate: Agree with focus, but happy to support beginner’s corner. @river333 that is very true
river333: We can’t compete with Bitcoin as the “payment processor” that they are, for some reason, attempting to be. We have to find a niche within the existing ecosystem
Cybnate: But we can compete them as a heaven and savings account for those in countries with inflationary currencies
Chronos: i’d rather call it a haven. Promising a heaven is a little over the top
Sentinelrv: Does that sound about right? 75% crypto people, 25% non-crypto for the home page? If so, how could the designer go about setting it up like that?
Cybnate: And there are many beginners… But as said agree with focus 75% / 25% as we can’t take it on all
river333: haven makes it sounds like dodging tax though
Cybnate: Thanks Chronos
Sentinelrv: We need to provide enough of a way for the beginner to get started.
river333: we can target non-crypto people, just not for “fast and cheap transactions”
Sentinelrv: The 75% I assume would be info about Peercoin’s specific features. What would the 25% consist of?
Cybnate: Provide a few beginner specific links, wallet download, how to get coins, how to mint. As said ideally I would like to see a separate page
Cybnate: @river333, we will find a way for those fast and cheap transactions. Needs a bit more time and some developements. So yes, too early to target
river333: I suppose secure savings account, without the need for a bank?
river333: You are in complete control of your savings
Sentinelrv: I’m probably going to make a copy of this chat and post it in the website design thread when we’re done so he can read it.
Sentinelrv: I have heard concerns that focusing on the savings account end will make people think you can’t use it as a checking account as well.
Cybnate: @river333 Yes that would appeal for those not in US$ or Euro country
river333: Your 2 in 1 checking and savings account
Sentinelrv: If you did it that way, it would need to be made clear that Peercoins can be spent as well. They’re not just for holding.
Cybnate: Yes, we need spending and the volatility
river333: The only cryptocurrency that can be used for spending AND saving
Cybnate: Again striking a balance, not easy
Sentinelrv: “Your 2 in 1 checking and savings account” I like that. I wonder what other people think though.
river333: just don’t use “checking” account. North America only I think
river333: spending and saving
Sentinelrv: Oh really?
Cybnate: Yes, doesn’t ring a bell to me
river333: current account
Cybnate: I think we have the right tune, just the wording now
Sentinelrv: In the US at least, we have checking for drawing money out and savings for letting your money sit and accruing interest, while the bank uses it to loan out. Is this not the same in other countries?
Sentinelrv: Or are you saying other countries don’t use the word “Checking”?
river333: checking=current in some European countries. just a different name
Cybnate: Yes, but we don’t call it a checking account
Cybnate: Current or main account is more common
Sentinelrv: Ok, so “Your 2 in 1 spending & savings account”
river333: The “complete” currency. All your needs rolled into one
Cybnate: Like it, but a bit over the top @river333
river333: *if your needs include massive volatility
river333: (but don’t mention that)
Sentinelrv: Whatever comes before or after, I think it needs to include the wording “Spending & Savings Account” That makes it pretty clear that it’s a combined approach.
river333: yeah it is a bit over the top, but that doesn’t seem to stop all the other coins
Cybnate: Like your 2 in 1 spending and savings account, but delivering on that is harder. One of my items in wallet dream thread was to have multiple accounts in wallet. I think we would need that first.
Sentinelrv: Although it’s not actually an “account,” since nobody but you controls it. There is no 3rd party.
Cybnate: @river333, you are right, but I don’t think we want to look like them
river333: the currency with built-in savings
Cybnate: Instead of account you can use store, but it is not very common language
Cybnate: in context of account
Sentinelrv: Do you think calling it an account would be a problem? Would people think we’re holding their money for them or something? Or would people understand that there is no 3rd party and the funds are completely controlled by the owner?
river333: You’re right, we might have to stick with currency then
Sentinelrv: I guess if we’re marketing 75% to crypto people, they’d understand what we meant.
river333: the currency that also rewards you for owning it
Cybnate: Crypto account?
Cybnate: Your 2-1 spending and saving crypto account
Sentinelrv: I need to get back to work. You guys can keep trying to hash this out if you want. I’ll post the transcript for TheWildHorse later.
Cybnate: crypto store? This is hard
Sentinelrv: That sounds like a place to buy things with cryptos.
river333: I don’t like calling it currency but I’m not sure if there is anything else we can use. It has already become accepted for crypto
Cybnate: but I don’t like that either
Sentinelrv: In our slogan we used cryptocoin to sound less specific for this very reason.
river333: spending and savings coin
river333: your 2 in 1 spending and savings coin
river333: sounds strange
river333: yeah that’s better
Cybnate: Also have to do some work now. Sure we will have more of this later
Sentinelrv: I would use the & symbol instead.
Sentinelrv: “Your 2 in 1 Spending & Savings Cryptocoin”
river333: I’ll go watch Mad Men for inspiration
Sentinelrv: Yeah, I really need to leave now, lol, see ya later.
Some time passes…
Sentinelrv: So I was taking a closer look at the concept image: http://i.imgur.com/L4fHjJ0.png If we went for the focus on Bitcoiners and crypto people like we discussed earlier, I imagine the top 3 points are a given to most people, therefore they’d need to be replaced with Peercoin specific information, for example one about energy efficiency, one about proof-of-stake security and one about using it as a combined spending and savings account because of the interest reward holding PPC and minting. We were having trouble figuring out what to call it. When I looked again at the concept art, I noticed the titles under each info point are pretty short. I’m thinking it might be better to just make the title “Combined Spending & Savings” due to the length limitation and then expand upon that in the blurb below it.
Sentinelrv: Either “Combined” or “Spending & Savings” would be highlighted like in the concept art.
tastycrumpet: Agree with that, the top three are largely generic to most coins.
tastycrumpet: I mean, let’s face it, most of the time if they are on the site they already have a concept of a coin. So then we need to sell them on Peercoin
Sentinelrv: The “Energy Efficiency” info point can talk about the ability of the entire network to be run on low-grade hardware. The symbol above it could also be the little Peercoin leaf separated from the gold P, like what we have on the right side of our subreddit.
crypto_coiner: I agree