After many debates and discussions and calls to improve the marketing, we are very excited to present you this proposal to improve the marketing of Peercoin. Hope you like it.
After some consideration and consulting trusted members in the community River333 and I would like to share a proposal to establish a Marketing Fund. We think we have with Peercoin one of the most secure and proven networks for crypto currencies. With SunnyKing’s recent statements in the interviews this can only get better. Peercoin will have a bright future! But we need to work on it. Jean-Luc Picard said: It is possible to commit no mistakes and still lose. Let’s make sure that doesn’t happen to Peercoin.
The biggest risk we are currently facing is not being visible and recognisable as such by both future users, investors or developers or being swamped in the marketing talk or continuous FUD from other coins.
We are also very aware that this community is proud to not have the burden and overheads of committees, fund owners and foundations. So anything proposed should be lean and mean, but still fit to purpose. Here comes Peer4commit.com in to it’s place. Peer4commit.com is working for a number of developments such as peer4commit itself and Peerunity. We will soon see already announced improvements which make it easier to manage non-development and therefore marketing related projects. So that will fit nicely with this fund. Initially we might have to run without the multi-sig feature mentioned in the proposal and just have a shared account which has access to the funds.
So what we are proposing is to establish just a Marketing Fund. Not that we will start doing the marketing for Peercoin ourselves. We want to challenge the community to raise proposals to promote Peercoin. Good proposals promoting Peercoin will qualify for a donation from the fund. Proposals will be voted for and the submitter is tasked with the execution of the proposal. Everyone can raise a proposal but they will need to find someone willing to go with it. The approach for submissions for the fund can be found in detail at the bottom of this post.
With that we are looking for feedback on many aspects of this proposal such as:
- Do you agree to have a marketing fund? Is the timing right? (see poll)
- The way the fund is set up and maintained
- The voting process
- The submission process
- Anything else you think can be improved related to this proposal.
Looking forward to your feedback and comments.
River333 & Cybnate
[i]BTW We have copied bits of this charter from the NXT forums to save some time and we thought it was a good example to start with. We did some refinements and enhancements though. Better well copied and improved than poorly invented ourselves we reckoned.
BTW2 The banner is just a quick mock-up for the proposal. We should develop a better one when this fund goes live.[/i]
— DRAFT PROPOSAL FOR ESTABLISHING A MARKETING FUND —
[size=14pt]Introducing the Peercoin marketing fund[/size]
The Peercoin marketing fund is now open to receiving your donations and plans for Marketing proposals. The fund is meant for projects promoting Peercoin. The fund itself will only be accessible by 3 trusted community members by means of consensus. These members will ensure to provide the opportunity to the community to discuss proposals in a designated thread.
Everyone can propose plans to the community, but the plans need to meet certain criteria to be considered. Key factors in getting your proposal accepted is by making it clear, organised and accountable. This means you know what you are going to do, how you are going to do it, and that it must be possible to check what your results are.
After submitting your plan, the community will consider it by the parameters posted below and discuss it for at most one fortnight, in which time we can ask you to clarify points that are not clear or would need changing. Then the community will vote**. If your submission is accepted arrangements will be made on payment if that is not part of your proposal.
To apply for funds, please make a separate topic on a Board/Thread (to be assigned). Start the topic name with [MF] for Marketing fund so we will recognise it as such. Then use the format below to outline the project. Feel free to add necessary documents or pictures by the use of links. The idea is to make it very easy to get an overview of your project.
[size=12pt]FORMAT FOR PROPOSALS:[/size]
Proposals need the following details. We will not accept proposals without these:
- Peercointalk or Github account and email/contact info for submitter[/b]
2. Submission date
3. A short description of the project with your goals very clearly specified(three sentences max.)
Make an outline so it’s easy to see what your basic plan is
3b. Long description as needed
You can of course describe your plan in full, link to other information etc.
4. Specify the target audience
Which group are you aiming your project at? Please keep in mind that “everyone” is NOT a valid group to be aiming at.
Be as specific as possible. Try to use accepted costs as CPM/CPC and CPA. (Cost per mille (views/impressions), Cost per Click, Cost Per Acquisition).
Sloppy budgets will not be accepted for a vote.
6. Specify deadlines
No project can be without a specific time limit. We need to know when you plan to either implement it, or when a project is supposed to go live.
7. Metrics need to be specified
How are you going to check how many people you reached? This is needed to be able to see how successful you are in your aims.
8. Turnaround times
Requests will be turned around in 7-10 days for smaller requests. Larger ones (e.g. 250 PPC+) may take up to 14-17 days to allow community to discuss and the voting process to happen. Extensions of discussion time can be allowed at discretion of fund keepers on request of community or submitter(s). Reasonable requests will be granted automatically.
Payments will be in PPC and to an address mentioned in the proposal. Proof of ownership of that address may be required.
If you have any questions, please ask them in this thread, so we can answer them in public.
We need to work up a voting process. Currently I’m thinking of enabling volunpeers which are active for more than 3 months and have karma >=5 to vote. We would need to have at least 5 qualified members voting in a relative short timeframe (<=3 days?). When there is equality of votes after the deadline one of the three fund keepers will provide the deciding vote. When there are not enough votes (<5) within the deadline the project is rejected. Projects can only be submitted once in the same form.
We might consider one-time fund requests for micropayments <10 PPC / 6 months to go without a vote at discretion of project maintainers. They still can be discussed though, it is just reducing the burden of having to vote too often.
At this stage for the voting process I suggest we would just use votes in a thread. Just a post in a designated thread with project name and a yes or no and encouraging a voluntary explanation of the vote so future submitters can improve their proposals and assess their chances on success.
I’m happy to use anonymous voting as soon as someone can prove a voting process were voters are unique (preventing people from voting twice) and can prove they are part of this community (preventing competition from manipulating voting process).
— END OF PROPOSAL FOR MARKETING FUND —
BTW Don’t forget to vote in the poll