Anybody know? Supply and demand I guess, but NuShares is not currently traded
I’m guessing: The original amount Jordan was selling them for was probably an amount chosen to see a return on profit for the original investor ( the $500k to develop Peershares & NuBits ), as well as him and his team. The rest is for development, as Jordan says he put a cap on how much he will sell them for to achieve decentralization vs. as much money as possible:
For sure supply and demand 
We’ll find out maybe soon.
The depositing doesn’t work currently (problem at exchange side), but soon there will be trading options for NSR:
https://bter.com/trade/nsr_btc
More information here: