They are descriptions that you’d have in your Presskit or Mediakit available on the front page of the website.
Especially since, all it would take is for some moron in bitcointalk to go: “Hahahahaha Peercoin says it is [tagline/slogan]. Why would they make such a claim?”
…then you simply pull out the longer description(s) of your tagline from your mediakit or presskit (available on the frontpage of the website)
Also, if any of you have filled out an AddURL for your website before on a search directory, or included your blog in a directory listing, what is they usually want:
tagline / one line description (slogan):
short description (one paragraph):
If you want press, you should have “Royalty-free images, video, descriptions, and content” ready for use with a Creative Commons “attribution” license that is easily accessible from the main page of your website.
This way a journalist or TV news team who has an 8 hour deadline to put something together quick, can go find, and grab what they need quickly. They don’t have time to go read forums as to why Peercoin calls itself [tagline]. If it is not readily available in the mediakit link from the main website, then it doesn’t get published.
If you want media coverage, think like they do. Most of the time, daily news has mere hours to cover the latest story. A presskit helps them immensely.
Sure, magazines, or columnists and bloggers can research a story for a few days before publishing. Maybe they have time to figure out why Peercoin claims it is [slogan/tagline]
If there is a sudden surge in price in Peercoin, this stuff has to be ready NOW.
It’s common for any large company to have an official PressKit package ready to go, so that the news media can use the materials from it, and quote from it, without worrying whether or not the information they are getting is official or not.