I like this one too, it is more catchy and sticky.
Downside is that pioneer is at least one thought away from longest-running, battle-tested etc. Even worse, the two not necessarily connected. For example, you could have pioneered something, but were only active for a short period and died a tragic death doing so. It connotes more risk-taking and discovery more than time-tested reliability and strength. Even worse than that, every pioneer I can think of is dead and no longer relevant!
In any event, I think despite the drawbacks both are adequate options. This one is more catchy and sticky. The other one pinpoints the main value prop and takes less risk. Pick your poison.
It doesnât really convey the same meaning. Pioneering is a one time event has more to do with history, longest-running, is ongoing still relevant but also implies you were the pioneer.
The main power in the word pioneer is it adds glamour, fame, adventure etc. in addition to precedence.
It could also be Pioneering Proof of Stake. That would imply that it was ongoing and not a thing of the past, but maybe is a little less clear and catchy.
I think itâs more important to pick something that is accurate to Peercoinâs nature over something that just sounds better. It needs to reflect Peercoinâs values of stability and sustainability.
@riverâs slogan focuses more on the fact that Peercoin was one of the first to introduce PoS. I looked up the definition of pioneer and it doesnât exactly mean âfirstâ as I thought it did, either the first or one of the first to do something new, which means it could also be 2nd or even 3rd. That is not specific enough I think.
@zattack your slogan is very specific about being first. It implies being a pioneer as well as you said, but itâs also clear about the fact that Peercoin is still alive and functioning properly, which means it has a long history of stability in order to last so long, which is exactly the type of thing we want people to associate with Peercoin. However it is true that it isnât quite as catchy.
So the question is do we prefer something that is more appealing, but less accurate, or something that is less appealing, but more accurate? I think itâs probably more important to accurately convey Peercoinâs qualities, which means I would ultimately choose @zattackâs suggestion.
If you had to choose, which one would you pick and why?
Iâm not sure I agree that either is more accurate. They are both true, and the fact that the pioneer is used instead of a pioneer makes it clear that it intends to mean Peercoin was the first.
It just comes down to whether novelty should be emphasised more than stability. Novelty is more exciting, but doesnât always last. Stability is safe but boring.
Usually I would go for stability, but for a slogan I think catching peopleâs attention is the most important thing. The stability aspect will be explained in the rest of the text, this is just the opening line. âEstablished in 2012, Peercoin is the longest running Proof of Stake blockchain in existenceâ or something similar could be featured prominently as well.
I do like the other slogan too though and wouldnât be unhappy with it. The only other possible problem is that it might not explain the stability that enticingly to everyone. Just because it is the longest running doesnât mean it is thriving or successful. The same can be said for pioneer too though.
Itâs funny, I was thinking of my reply as I was reading your post and I thought of this exact same thing before I read the above quote. What is the purpose of a slogan? Is it to describe your product or catch the attention of your intended audience so they can learn more? If the purpose is to catch their attention, then The Pioneer of Proof of Stake is the better way to go. As you said, once you capture the attention of the people you want, there is description text on the website directly below the title that helps fill in and explain everything else we want them to know.
I think the tagline can do either. Generally, in tech it seems summarizing the value prop is standard practise - not sure why. Other industries do really crazy things with their taglines for example Dos Equis tagline is âThings are about to get interestingâ
So we talked a little bit about it in our meeting today. Then I talked about it some more with Peerchemist after the meeting and weâll be going with @riverâs suggestion, The Pioneer of Proof of Stake. So no need for anymore suggestions in this thread.
So I think maybe weâve given too much importance to the last topic we were talking about in this thread. It started with trying to understand what the network is, then we moved to trying to describe it in a few short words, which turned out to be sustainable public blockchain. Then somehow the discussion evolved into turning it into a slogan.
Really though, all it is is the first title that you will see when you visit the website. There will be a title, with a small summary description of what Peercoin is, then it will move down and there will be more titles listing off each of its benefits and explaining them.
What we came up with here (The Pioneer of Proof of Stake) I guess we should not really call it a slogan for Peercoin. Itâs more like a title that just goes over top of the summary description, which is the first paragraph text on the page that describes what Peercoin is. It probably wonât appear anywhere else except as the first title at the top of the website.
I just wanted to make that clear. I think the blockchain probably doesnât need a slogan, but this should do for getting people to read the text below the main title. Iâm sorry if I seemed to put more emphasis on this than it may have required.
@Sentinelrv glad that thatâs settled - when will we see it on the website?
Also, I suggest adding some kind of ticker showing how many times forked and total market cap of all coins based on peercoin. In addition to peercoin nodes, marketcap etcâŚ
Iâm currently doing research on marketing and some other things. Iâm not sure how long it will take me to get through everything, but I promise to go as quickly as I can. Feel free to post your own ideas if you want.