Agreed, which is why it would be good to have something in addition to the word sustainable.
Peercoin
First Democratic, Sustainable Blockchain
Or
First Self-Governing, Sustainable Blockchain (through Stakeholders Engagement) ?
@peerchemist what do you think about adding in a mention about governance? Look at the two that ak82 just posted. The 2nd one would have to end at the word blockchain though, as it canāt be too long.
Maybe use āandā instead of a comma
The Sustainable Blockchain for Everyone
I donāt think the marketing needs a radical change, but more refinement. We can start by cleaning up marketing on the main homepage - see the thread I opened:
Even a small improvement in conversion could provide a big boost.
Also, it might be helpful if we all jot down what got us interested in the coin to begin with or someone create a survey using typeform or something. After all, we were all non-users to begin with, whatever got us interested will bring more people.
For me it was:
- Energy efficiency - Iām environmentally conscious
- Resilient to 51% attacks
- 1% inflation - better design for a currency
I agree, I think the 51% attack angle should be pushed more also
Iāve been thinking some more about this today as we need to find a solution that sounds nice.
Iām not particularly fond of using the word democratic to describe Peercoin. Even @ak82 said as much before he deleted his reply. To me the word is associated too closely with politics, which is just so negative in todayās world.
I get that the āfor everyoneā bit at the end is supposed to refer to the governance aspect, however I believe it sounds a little too cheesy and is not clear enough in its meaning.
So I feel we are almost there, but something needs adjusting. I thought of using āFirst Fair and Sustainable Blockchain,ā but I feel the word fair is not clear enough either.
This is closer to what Iām thinking, but itās still not exactly right. I like using the word governance more than democratic as governance is a crypto buzz word, however self-governance makes it sound like Peercoin is controlled by an AI system, thus it runs and governs itself without need of stakeholders, which of course is incorrect.
Peercoin is not self-governed. It is governed by its users. That is when I came up with thisā¦
First User-Governed Sustainable Blockchain
Thoughts?
Doesnāt sound good to me when you lead with āFirstā
I like:
A Fair and Sustainable Blockchain
Or perhaps:
A Fairly-Governed and Sustainable Blockchain
A Balanced and Sustainable Blockchain
Or maybe:
A More Secure, Fair, and Sustainable Blockchain.
Have you read this which was posted above? Itās very important that we include āfirstā somewhere in the text. Adding āfirstā in helps make the distinction that Peercoin is not merely another proof of stake network, it literally invented the entire concept.
It doesnāt have to lead. You could lead with āTheā instead if it sounds betterā¦
The First User-Governed Sustainable Blockchain
Ah, sorry missed thatā¦
Another option:
The Original User-Governed Sustainable Blockchain
To me, saying āfirstā sounds like weāre saying that weāre new, which might confuse some people who heard of other copy cats first.
Btw, I think Fair is a simpler synonym for User-Governed
The Original Fair and Sustainable Blockchain
Also we could simplify but retain some of the precedence message in this way:
A User-Governed Sustainable Blockchain ā¦ since 2012
A Fair and Sustainable Blockchain ā¦ since 2012
Replace dots with spaces
Btw, I think Fair is a simpler synonym for User-Governed
I actually suggested fair and sustainable above, but decided against it, the reason being that itās not clear and specific enough. Fair can mean anything in peopleās minds. They might think weāre talking about distribution instead of governance for example.
Also we could simplify but retain some of the precedence message in this way:
A User-Governed Sustainable Blockchain ā¦ since 2012
This is an interesting way to do it. It shows the age of the chain right in the slogan, so people immediately know it has history and can be trusted.
Iād like to hear feedback not just on this but on all the others listed above.
A User-Governed Sustainable Blockchain ā¦ since 2012
One of the better ones so far
I guess I might be wrong, as being a stakeholder or owner is not a requirement in order to use the blockchain, so user-governance may not make sense after all.
You must own peercoin to use the chain directly. āStakeā may refer to temporarily locked peercoin, but i think it could easily be interpreted more generally to mean owning peercoin. So i would say being a stakeholder is indeed required to use the blockchain for anything other than simple verification.
I like āUser-Governed Sustainable Blockchaināā¦maybe we can go one step further and make it more inclusive and say:
Peercoin, The First Community-Governed Sustainable Blockchain ?
I donāt think we should put any additional words in the title of the website, such as āfor everyoneā or āsince 2012ā. Maybe we can mark the words with asterisks and in the footnote briefly say why itās sustainable or user-governed or First (if the first page of the site is actually one-pager).
Also if I have to pick between āFairā and āDemocraticā I would more likely go with democratic.
To me, saying āfirstā sounds like weāre saying that weāre new, which might confuse some people who heard of other copy cats first.
I take it nobody else has a problem with using first? Please speak up if you do.
I donāt think we should put any additional words in the title of the website, such as āfor everyoneā or āsince 2012ā.
I would have to agree. We donāt want to make it too long and unwieldy with too much information.
You must own peercoin to use the chain directly. āStakeā may refer to temporarily locked peercoin, but i think it could easily be interpreted more generally to mean owning peercoin. So i would say being a stakeholder is indeed required to use the blockchain for anything other than simple verification.
I like āUser-Governed Sustainable Blockchaināā¦maybe we can go one step further and make it more inclusive and say:
Peercoin, The First Community-Governed Sustainable Blockchain ?
I talked to Peerchemist about user-governed and community-governed. He doesnāt want to use this wording unless itās completely accurate. So I thought about substituting user and community for something more accurate like stakeholder, however this seemed a little long sounding, so I just shortened it to stakeā¦
The First Stake-Governed Sustainable Blockchain
I honestly think this is the best version Iāve come up with, even better than user-governed. It is accurate as people use their stake to govern the network through minting. Itās also very important in the fact that the word stake is used. People have heard of proof of stake by now and know what it is. Coupled with sustainability, adding stake directly into the slogan will make it obvious to people that the network runs on PoS. Plus it also covers the governance aspect by saying that you govern the network with your stake.
Thoughts? I would like to wrap this up as soon as possible because we need to start moving forward with something. In case it would be helpful to know where this will be used, check this post. There will be a paragraph of text at the top of the website that gives a short overview of what the network is. This slogan will be used as the title to that overview. Itās possible it might also appear in some places alongside the logo like in the Reddit banner for example.
Weāll also be having an upcoming meeting this weekend where Iāll be proposing it to the Peercoin Team.