I don't think you understand. Certain projects, as a way of piggybacking off bitcoin's distribution, will take a snapshot of bitcoin's blockchain. And at the moment of the snapshot, they distribute their own tokens proportionally across all those addresses.
Indicium can, without spending any money, link/register its bitcoin address and receive free tokens proportional to the number of bitcoin in the address at the time the snapshot is taken. Byteball, for example, is doing another snapshot on May 11, 2017. If you register for the distribution, you receive their tokens for free. Then Indicium can simply keep those as part of its assets.
To be clear, this isn't an investment. You're just saying "I have bitcoin in this address and I want to participate in this round of distribution." Anyway, it's not a big deal.